Our Story: Forged in Florida's Political Arena
We live the grind of Florida politics. We're data professionals and public affairs strategists who have spent years in the trenches—advising decision-makers, shaping policy, managing campaigns, conducting polls, and staring at data until our eyes blurred.
The Familiar Grind
You know the feeling. You're heading into a legislative session, prepping a client briefing, or launching a new initiative, and you need a clear, accurate snapshot of a district. Now. You need voter stats, demographic data, and the complete political landscape, but the information is scattered across dozens of county websites, buried in unwieldy spreadsheets, and often corrupted.
That's why we built SunshineStats Pro.
From Necessity, a Secret Weapon
We didn't start with a business plan. We started with our own internal toolkit—a collection of scripts we ran to save our sanity. This became our secret weapon, letting us pull comprehensive district profiles in minutes instead of days. It made our work sharper, our strategies smarter, and our clients happier.
The breakthrough came during a planning session with a fellow consultant. We ran one of our scripts to get the meeting started. He watched as a complete profile of the target district populated the screen. He turned to us and said, "You just saved us hours of mind-numbing work."
Taming the Data Chaos
He pushed us to act. "You need to turn this into an app," he said. "Every professional in this space needs this."
He was right, but transforming our scrappy internal tool into a polished, reliable platform proved harder than we imagined. We discovered just how corrupted 'official' data can be at its source, and due to the joys of federalism and home-rule, all 67 counties in Florida do things slightly differently. We've invested thousands of hours into the painstaking work of cleaning, verifying, and standardizing that data, so you never have to.
Our mission is simple: give you back your most valuable resource—your time. We handle the data grunt work so you can focus on what you do best: strategizing, advising, and driving results.
What's Next?
We're building SunshineStats Pro into an even more powerful platform. Here's what's coming:
- Precinct-Level Maps: Drill down to the most granular level for surgical targeting and analysis.
- District Press Outlets: Instantly access media contacts for any district in the state.
- Local Official Data: Complete database coverage of county-level elected officials.
- Lobbyist Information: A complete database of lobbying compensation and relationships. Lobbyist Information Completed: added 1/25/2026
We built this because we needed it. We're sharing it because you need it too.